Online companies have been perfecting email marketing for years. I would give my email to these online stores and immediately receive a email stating “thank you for subscribing” or “welcome to our family”. Then I would receive offers for products every other day. Although I wouldn’t purchase anything the company brand and logo would always be in my head. And now, after research and hearing it 100 times, I found that email marketing was the key to SUCCESS. I needed to build my email list around my niche.
Overtime you can have thousands of potential customers. You just have to do the work. Building the email list is key to a successful business so start early.
You can even start the landing page before you even have a product to sell. It’s sometimes best practice to do this so you can see if your niche has any interest in it.
When I made the decision to open my first online store, my three questions were: what niche am I going to get into? what am I going to sell? How much money do I need to start? Finding a niche was the harder of the three because I had no idea (and still don’t) what my passion was. I thought and brainstormed for one week and decided my niche would be dogs. Dogs weren’t my passion by the way, I choose them because I love them and I know everyone with a dog loves them as well.
A check of the dogs niche through Google trends revealed that dogs have been trending and have alway been trending. But what I didn’t know at that moment was that niche was too broad. I needed to narrow it down to a specific type of dog. Wether the niche be small dogs, big dogs, yorkies, or pit bulls. It had to be more specific so I could target that specific audience. I also But I was brand new and eager, so I stuck with dogs. I also thought I could capitalize on National Dogs day which was a month away.
I then began searching for a product to sell. This wasn’t a hard decision to make at the time because I just followed what I saw on multiple youtube videos and on social media platforms (especially Instagram). I should’ve known that social media posts and youtube videos showing the exact same product being sold was a HUGE sign, but I saw dollar signs. The product I discovered was a black bracelet with a dog paw print pendant. I found the product on Aliexpress for about .98 cents. Not only did I choose it for the price but I choose it because I resembled a golden lion bracelet (pretty sure you’ve seen it) that other sellers were able to sell for an enormous profit.
So now I had my niche and my product, but how much would it cost me? At this time I didn’t have much money to spend (probably about $200) and I heard people making huge money without spending over $100 to start. I figured I had the money but I didn’t know how to spend it correctly. So hey, I immediately thought I could start this business with no experience and without spending $100.
I named it the Spoiled Pet
3. I created a Google Analytics and Facebook Pixel account
4. I created a Instagram
This short list took me only a week to complete. If I had spent a little more than 2hours a day building the store, I could have built it in 3 days or less. From this experience and failure I realized multiple issues with how I launched my store and marketed it. These issues caused me to shut down my store one week after opening.
There is probably a lot more that I should’ve done but I feel those are the most important. After all of that I spent approximately 30 dollars for the apps and also a domain name for my store. My plan and store lasted a maximum of 3 weeks.
Even though I failed at that moment, I Learned a lot. If you take anything away from this remember ALWAYS BUILD YOUR E-MAIL LIST!
I also learned you will not find your passion by just sitting and thinking about what your passion might be. You have to go out there and do the work to find it
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